Alt. Health Influencers: how wellness culture and web culture have been weaponised to promote conspiracy theories and far-right extremism during the COVID-19 pandemic

نویسندگان

چکیده

This article examines the proliferation of alt. health influencers during COVID-19 pandemic. I analyse self-presentation strategies used by four to achieve visibility and status on Instagram over a 12-month period from 11 March 2020, when pandemic was declared World Health Organisation. My analysis reveals ways in which these appeal utopian discourses early web culture underlying principles wellness build sustain an online following. While accounts micro-celebrity treat participatory as democratising progressive, this demonstrates how affordances social media have been exploited spread misinformation, conspiratorial thinking far-right extremism. These findings develop previous work ‘conspirituality’ demonstrating can coalesce for authoritarian ends.

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ژورنال

عنوان ژورنال: European Journal of Cultural Studies

سال: 2022

ISSN: ['1367-5494', '1460-3551']

DOI: https://doi.org/10.1177/13675494211062623